Behind the Brand: Content Creating With Clarity + Creativity | Becca Bryce
Becca is a wife to her highschool sweetheart, natural minded mama of 3, and a devoted follower of Christ living in Alberta Canada where her family serves in Camp Ministry. Becca owns Sojourn and Soul - a brand strategy and design studio where she collaborates with fellow female business owners and creators to discover what makes them unique and translate that into a visual brand identity. If you’re a content creator, or mama looking to dive in and want to learn all the behind the scene details— Becca is your girl! In this episode, she shares all about color theory, design psychology, and the best ways to communicate your brand identity with clarity + creativity!
Episode Highlights:
Getting to know Becca
DIYing your branding
Why you NEED clear design in your business
Pillars to get started to stand out
Love/Hate relationship with Canva
Building Clarity + Cohesiveness in your brand
Beware of the beige in branding
Battling the shorter attention spans
Credibility for marketing
Margin for creativity
Getting in alignment
Creators as mothers
(Tell her I sent you, we’re big fans here!)
